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| Article Name : | | | CHANGE IN RURAL MARKETS – GATEWAY TO MODERN BUSINESS | | Author Name : | | | Udaysinh Mane-Patil,Sachin. M.Ichalkaranje | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-1228 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Recently there have been dramatic changes in the field of rural markets. The traditional culture in the rural market has been some how affected with the change in the behavior of average rural people. The advancement in information and technology, the advent of new electronic gazette, change in the crops and crops pattern, the rural electrification, road and rail connectivity and implementation of sanitation programmes are the factors determining the nature and concept of new rural market. The rural markets are treated now as a point of potential business and the changes will foster growth and advancement in the rural area. | | Keywords : | | |
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