| Tumultuous macro economic milieu, coupled with stiff global competitions are leading to a dominant buyers market. The customer today is not only highly demanding and aware, but also through power of net can connect with other customers through word of chat and is virtually in a position to influence the sellers. In such a scenario, producing innovative products and services is no option. For companies to promote innovation, need very radical paradigm changes; identify, nurture and sustain innovative competencies and have patience for them to bear ultimate results on top and bottom line. |