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| Article Name : | | | Innovative Trends In Indian Banking Financial Practices | | Author Name : | | | Sunil Lohiya | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-1524 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | This research paper aims to identify the currents trend of innovative banking practices in India and explores major factors responsible for internet banking and customer's perception on various internet applications provided by the bank. Banking activities can affect by the services quality, satisfaction level, trust, perceived behavior of the customer and usefulness of the services. In India almost 960.9 million people used internet till the end of May 2012, it seems that there is a bright future of the innovative banking services in India. India's telecommunication network is the third largest in the world on the basis of its customer and now a day, it is become the worlds most competitive and one of the fastest growing telecom markets. India has the world's second largest mobile phone user base with over 929.37 million users as of May 2012. The paper concludes by highlighting customers' needs. | | Keywords : | | |
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