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| Article Name : | | | A COMPARATIVE STUDY OF LOCATION AND ADVERTISEMENT STRATEGY OF MICRO AND MACRO RETAIL SHOP OF AKOLA AND BULDHANA DISTRICT | | Author Name : | | | RAJKUMAR M. SHARMA , AVINASH SAHURKAR AND M.C.DABRE | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-1888 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Retailing is a type of business that sells products and services to consumers for their personal or family use. India is currently the ninth largest retail market in the world. The Indian retail industry is divided into organized and unorganized sectors. Unorganized retailing, on the other hand, refers to the traditional formats of low-cost retailing, for example, the local Kirana shops, owner manned general stores. The Coefficient of Variance of Micro shops (71.99%) is less than the Co-efficient of Variance of Macro Shops (92.75%). maximum Micro shops were started at the place customer convenience whereas maximum Macro shops started at suitable market location. | | Keywords : | | |
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