ISSN No: 2231-5063
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Article Name :
COMMUNICATION AS INFLUENCING FACTOR IN ORGANISATION – A STUDY
Author Name :
K.SHEIK FAREETH AND M.J.I.RAJ
Publisher :
Ashok Yakkaldevi
Article Series No. :
GRT-2540
Article URL :
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Abstract :
Global society is now in an information century. In this century, people are witnessing communication revolution. In this revolution, the communication technologies have been developing very fast. In the 1960's organizational communication shifted its primary focus from the applied aspect of communication in the organization, which involved mainly writing, speaking and persuasion to the broader role of communication in areas such as organizational behaviours and organizational theories (Barker and Angelopulo, 2006:14). The objective of this study is to examine the relationships between the degree of organizational communication and developing personalities of the employees in Rane Brake Lining Limited in Sethurapatti Village, Tiruchirappalli District. The descriptive study is an attempt to find out the major defined influencing characteristics of individuals like leadership, team, network, Organizational culture and learning through organizational Communication. The research was done on 100 employees by adopting stratified proportionate simple random sampling method. At the end of the research, findings show that there is a significant relationship between the communication and interactive justice. Further, findings state that there is a significant difference between the Marital Status of the Respondents with regard to the overall Organizational Communication. The study recommended that the flow of information among people precisely and reliable is important for organizations to get sustainable competitive advantage in today's world.
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