| Gold, known as yellow fever among Indian women, always had a special significance in all ages. Gold also known as yellow metal has an important place in the heart of every Indian, especially woman. In Indian culture, women and gold are very close to each other. The present study under consideration seeks to understand the behaviors of women towards gold. So by conducting this study, it is analyzed that gold would always attest itself to be the top-most choice for the Indian investors especially the women. Sample has been analyzed using Chi Square, Z Test & Weighted Average method. By taking into account various elements of mutual funds, the study under consideration highlights that mutual funds industry surely has a long way to go ahead. |