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| Article Name : | | | INTERNET BANKING AND FACTORS AFFECTING ON ADOPTION OF INTERNET BANKING: A REVIEW OF LITERATURE | | Author Name : | | | Santosh D. Parakh , Barbole A. N. | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-3448 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | The development of the Internet is changing the way financial services are provided in all over the world.The Internet banking facility has resulted in new ways of delivering banking services.The purpose of this paper is to study internet banking technology and identify the various factors affecting on consumer adoption of internet banking. Design/Methodology/Approach – For this research only secondary data source are used. To accomplish the studyaims, this research is based on the examination of variousjournals, all of which are directly related to Internet banking and its adoption. The secondary data were collected from various online journals, magazines, text books, new paper articles etc. Findings – It shows that two models are very popular for predicting consumer behavior and attitude are Theory of Reason Action (TRA) and Theory of Planned Behavior (TPB). Available literature shows that, Technology Acceptance Model (TAM) is very useful for analyzing acceptance of technology among users. PU, PEOU, trust, security and privacy, demographic profile of user are very important factors for internet banking adoption process. | | Keywords : | | |
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