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| Article Name : | | | A STUDY ON CROSS CULTURAL PROBLEMS FACED BY PARTIES DEALING IN INTERNATIONAL BUSINESS | | Author Name : | | | S. LakshmiPriya , Merinajose C. and Rinsha B. | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-4421 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Business all over the world today is extending their frontiers beyond domestic markets. As the world economy is globalized the companies are expanding their business in international markets for business profitability. In this global business environment, cross culture dealings becomes a common field of research. This is primarily due to the fact that the dealing parties are often from different countries with different cultural views and beliefs which they usually bring with them to the dealing dais. The purpose of this paper is to examine the effect of culture on dealings and also focused on the strategies to cope up with this problem of cross culture dealings. The research design used is conceptual design i.e., the study will be based on secondary data taken from magazines, journals, internet and reports. These tools helps to conclude the objective of the study as well understanding, accepting and respecting the cultural values of the other parties is very important and it will lead to a more successful outcome. | | Keywords : | | |
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