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| Article Name : | | | ASPECTS OF COMMERCIALIZATION IN INDIAN SPORTS | | Author Name : | | | G. K. Dhokrat | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-4499 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Over the previous decades, sport has been progressively marketed, where tremendous aggregates of cash has been poured always. Notwithstanding the way that commercialization has achieved remarkable flourishing in game, it causes an arrangement of issues. One of the spirits of game is to create solid life style. Be that as it may, highly marketed diversions, in the same way as football and ball, are bargaining competitors' wellness both physically and rationally. Numerous players experience the ill effects of different constant ailments and misery, and some even are compelled to end their profession lives at an early age. | | Keywords : | | |
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