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| Article Name : | | | ENDOMARKETING IN ORGANIZATIONS: AN INTERNAL MARKETING STUDY AT NATIONAL SERVICE LEARNING OF COMMERCIAL – SENAC, IN CACOAL, STATE OF RONDONIA (BRAZIL) | | Author Name : | | | Antonio Siviero , Lessandra Pereira Meneguelli de Souza | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-4518 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | The objective of this research is to analyze the perception of employees in the unit SENAC in Cacoal City as Internal marketing like a strategic tool of internal communication. It can be said that the endomarketing appears with the purpose of being used as a tool to obtain a competitive advantage in today's market and as a proposal in the relationship between company and employees able to influence the organizational results. In this study we had used the method descriptive and exploratory, with qualitative approach and deductive method. The techniques of data collection were used to bibliographical research, questionnaire and interview. The data obtained revealed a company committed to the mission and goals to be met, in addition to a good collaborative image that the company tries to pass the internal public. It is recommended that the company improve the use of its transmission channels of information between employees in order to enable an improvement in its service and disclosure of the same. | | Keywords : | | |
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