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| Article Name : | | | A STUDY ON CONSUMER PREFERENCE TO MOBILE PHONE SET IN THIRUVANNAMALAI DISTRICT | | Author Name : | | | B. Rajamani | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-4602 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | A mobile phone service is one of the most vital roles of all the infrastructure services today. The total number of telephones sets role from just 22.8 million in 1999, to 102 million in may 2007. The cellular telephone services have achieved great commercial success because users reorganize that mobile telephone access can improve productivity and enhance safety. The various sections of the society like the government employees, students, entrepreneurs, professional, private employees and workers using mobile phones. They need variety of services to communicate each other. Offering services to consumers need different types, models, size and technological instruments. The customers are the king and what they demand, shall have it. The force driving behind is the innovative technology and efficient product in the market. In, a country like India is respected for its immense market potential. There has been a higher competition with customer’s perception. Overnight Indian consumers have several alternatives for giving and getting back various information. Government has liberal regulations for developing electronically. | | Keywords : | | - rapid technological changes,
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