| This study on consumer behaviour and buying pattern of “Times of India” publication magazines with specific reference to “BBC K, Top Gear and Lonely Planet”. Researcher has visited various customers through door to door visit sold them the magazines and took their feedback through questionnaires as a research instrument. The sampling method used by the researcher is convenience sampling method and the overall total sample collected by him is 342 samples with BBC K being 98 samples, Top Gear being 114 samples and Lonely Planet being 130 samples. The researcher used excel sheet as an analytical tool to analyze the data collected through various statistical tools like percentage analysis, cross tabulation and chi-square test. The results in the excel sheet lead to various conclusions on the consumer buying behaviour and buying pattern in reference to these magazines. |