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| Article Name : | | | WOMEN AND ENTREPRENEURSHIP IN INDIA: AN OVERVIEW | | Author Name : | | | Mallikarjun J. Akki , Shivakumar S. Sangan | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-5061 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Women perform an important role in building the real backbone of a nation’s economy. There is considerable entrepreneurial talent among women. Many women’s domestic skills such as people and time management and household budgeting are directly transferable in the business context. Women have the ability to balance different tasks and priorities and tend to find satisfaction and success in and from building relationships with customers and employees, in having control of their own destiny, and in doing something that they consider worthwhile. They have the potential and the will to establish and manage enterprises of their own. These qualities and strengths of women are to be tapped for productive channels. But simultaneous creation and development of small business among women is a difficult task. | | Keywords : | | |
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