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| Article Name : | | | SERVICES MARKETING IN INDIA: EMERGING OPPORTUNITIES AND CHALLENGES | | Author Name : | | | Bhurelal Patidar , Dinesh Kumar Gupta | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-5306 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Recent developments in economy have been largely influenced by Economic liberalization, Technological developments and Globalization. Since 1991Economic Liberalization resulted into increase in GDP, Foreign Direct Investment, Manufacturing Capacities, International Trade, Foreign Exchange Reserves and Identification of new services and phenomenal increase in demand for the services. Currently contribution from services to GDP is around 65 –70%. As on 2014, size of the Indian GDP was at 1127.98 US $ Billions, which is expected to reach to the level of 3637.76 US $Billions by year 2025; at the current rate of economic growth. Size of the GDP and correspondingly share of services, gives an indication to business potential available in the field of services. | | Keywords : | | - chronicling Ancient History,अजनबीपन एवं अस्तित्ववादी,
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