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| Article Name : | | | A STUDY ON CUSTOMER SATISFACTION TOWARDS PRIVATE INSURANCE COMPANIES IN KANYAKUMARI DISTRICT | | Author Name : | | | C. Eugine Franco , M. Sindhu | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-5458 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | The insurance is primarily a social device adopted by civilized society for mitigating the incidence of loss of income to families by unforeseen contingencies. In India, when life insurance companies started operating in the middle of 20th century the evil pay natural to all business had its away. There was a lot of cutthroat competition as well as profiteering. The avowed social objective of insurance had been totally relegated to background. As a result Life Insurance Corporation of India (LIC) came into existence on 1st September, 1956 after nationalization of all the 245 companies engaged in life insurance business. From its very inception, the corporation has made impressive growth always striving for further improvement. | | Keywords : | | |
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