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| Article Name : | | | RURAL MARKETING IN INDIAN ECONOMY | | Author Name : | | | S. G. Sagar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-5575 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | The concept of Rural Marketing in Indian Economy has always played an influential role in the lives of people. In India, leaving out a few metropolitan cities, all the districts and industrial township are connected with rural markets. The Rural Market in India is not a separate entity in itself and it is highly influenced by the sociological and behavioural factors operating in the country. The rural population in India accounts for around 627 million, which is exactly 74.3 percent of the total population. | | Keywords : | | - Historical perspective and Review,
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