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| Article Name : | | | CSR AND CONSUMERS: SOCIAL MARKETING AND SUSTAINABLE MARKETS | | Author Name : | | | Sarla Pundlik Deore, N B Jadhav | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-6106 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | The Consumers are often identified as the business drivers but the perception of consumers has been changed with upcoming trend in the business. The corporate social responsibility which makes the companies a responsible entity of towards the life on earth. Now a days the CSR has been marketing source for the business people, also at social level. The industries are adopting it as a social marketing, green marketing and sustainable marketing terms which directly hits the social problems of consumers(which constitute the society).This paper studies consumer perception and the social marketing relation and the CSR effect on it. This paper studies correlation of CSR and the CSR effect on it. | | Keywords : | | |
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