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| Article Name : | | | A STUDY ON FACTORS FAVOURING ONLINE SHOPPING | | Author Name : | | | S.Shalini , D. Kamalaveni | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-6180 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | The net’s second generation features fierce competition for customer attention and to succeed, firms must employ strategies with solid marketing principles. E-marketers begin with research to determine what is important to customers and proceed by delivering more value than competitors. The research process starts with creating customer awareness towards a product, continues at all customer touch points indicating the web site expectation and e-mail from a firm and completes with the actual product usage and post purchase customer service. The growing use of internet provides a developing prospect for online shopping. The prospect level depends upon the online shoppers expectations towards online shopping. | | Keywords : | | |
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