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| Article Name : | | | SPECIAL MARKETING STRATEGY OF CATTLE BROKERS: A STUDY WITH REFRENCE TO LATUR DISTRICT | | Author Name : | | | H. S. Patange,P. N. Sagar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-647 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | A cattle marketing is very distinct from marketing of any other product or service. Each and every cattle is distinct from each other in respect of size, height, colour, shape, appearance, age, milk yield, order and stage of lactation, stage of pregnancy and working capacity etc., hence the prices are also not one and the same for all cattle. There is no any standard price of cattle and no guaranteed price from the government. The prices of cattle are determined under the bargaining between buyers and sellers with or without brokers. | | Keywords : | | |
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