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| Article Name : | | | ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT IN HOTELS | | Author Name : | | | G.KASIRAJAN | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-802 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Customer relationship management helps hotels to service their customers and be cost effective, thus making it a must for the hotel. Customer focus can be achieved by this relatively new concept wherein all the activities involved are aimed at creating value for the customers. With the advent of hyper competition, the need for survival and success has compelled hotels to find out varied ways to be more and more competitive and reach their customers efficiently. The only 'mantra' to be competitive is to be cost effective. | | Keywords : | | |
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