ISSN No: 2231-5063
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Article Details ::
Article Name :
STUDY THE PRODUCT LIFE CYCLE TO FORMULATE THE PRODUCT PLANNING; WITH SPECIAL REFERENCE TO MARKETING MANAGEMENT.
Author Name :
Prof. Jadhav Pravin Tulshidas
Publisher :
Ashok Yakkaldevi
Article Series No. :
GRT-8382
Article URL :
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Abstract :
Marketing Management is the focal point of all business activities and its functional area of business management. It is the marketing concept in action.
Keywords :
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