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| Article Name : | | | Consumer behavior regarding women's decisions concerning fashion in the emerging market. | | Author Name : | | | Pravin.S.Jadhav, Sudhir.A.Patil | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-992 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | The women's wear market in India has the potential to grow into a Rs.61,572 crore market size by 2010.Maturing at the rate of 15.2 percent, as compared to the growth of the apparel sector at 14.7 percent over last years' performance, women's wear has enjoyed a steady 32 percent market share. In fact, it is the segment that currently shows the highest growth rate among all major apparel segment. | | Keywords : | | |
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