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| Article Name : | | | A Study Of Consumer Behavior Towards Life Insurance In Kolhapur City | | Author Name : | | | Deep K. Thakkar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-1351 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Life insurance is a tool against protection of life of individuals. Basically it is protection against unforeseen death of an individual. So his/her family is financially protected against such risk. The purpose of life insurance for every individual may be different. There are large number of insurance companies having wide range of insurance products. On the other hand, consumers are so much confused as to which policy and of which company to be purchased. So marketers are interested to know the buying behavior of life insurance consumers in order to form their marketing strategies. | | Keywords : | | |
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