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| Article Name : | | | Factors Affecting Buying Behaviour of Mutual Funds Customers | | Author Name : | | | Kotkar S. N. | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-1369 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Nowadays Indian stock market has undergone tremendous changes. Investment in mutual funds has become a major option among investors. The customer behaviour is very important while making buying decision of Mutual funds. The decision is depends upon so many factors. There are many key factors that are associated with share market. These factors shall also act as guidelines for buying of mutual funds by the customers according to their specific needs of investment. The hypothesis is that “Customer has criteria for buying mutual funds”. This paper discussed various key factors related to mutual funds. | | Keywords : | | |
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