| Article Name : | |
| Marketing Flexibility For Sustaining Growth In Turbulent Business Environment |
| Author Name : | |
| Kumar Shalender and Nripendra Singh |
| Publisher : | |
| Ashok Yakkaldevi |
| Article Series No. : | |
| GRT-1581 |
| Article URL : | |
 | Author Profile View PDF In browser |
| Abstract : | |
The purpose of the study is to visit the application of flexibilityin context of marketing system of an organization. Paper also aims to present the attributes of flexibility in the four P's of marketing that helps the organization to cope with any uncertain environmental changes with fewer penalties in terms of time and money. Research carried out with the help of extensive literature review and corporatecase studies have been included to demonstrate the benefits of marketing flexibility. It is found from study that flexibility in marketing system significantly reduces the vulnerability of the business. It not only helps in sustaining the competitive edge of a firm during normal business conditions but also enables the organization to at least maintain its status quo in case of any devastating environmental change.naltrexone information go vivitrol uk |
| Keywords : | |
|