ISSN No: 2231-5063
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Article Name :
CHALLENGES AND OPPORTUNITIES OF GREEN MARKETING IN INDIA
Author Name :
G. KARTHIK AND N. RAMYA
Publisher :
Ashok Yakkaldevi
Article Series No. :
GRT-1733
Article URL :
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Abstract :
Green marketing is not going to be an easy concept. The increasing economic development, rapid growth of population and growth of industries in India is putting a strain on the environment, infrastructure and the countries natural resources. Industrial pollution, soil erosion, deforestation, rapid industrialization, urbanization, and land degradation are all worsening problems. Environmental pollution is one of the most serious problems facing humanity and other life forms on our planet today. So it's the right time to implement the Green Marketing in India. Green Marketing makes drastic change in the business not even in India but save the world from pollution.
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