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| Article Name : | | | SOCIAL CHANGE OF RICE WINE (BALLO) DRINKERS COMMUNITY IN GOWA REGENCY, SOUTH SULAWESI, INDONESIA | | Author Name : | | | NURSALAM AND KAHARUDDIN | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-2345 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | This research aimed to analyze the social change of rice wine drinker community. This research applied descriptive qualitative method by using phenomenology approach and case study. Techniques of collecting data used in this research were interview, observation and documentation. This research found three change factors of the rice wine drinker community in social process. They are 1) Family environment, 2) Conflict, 3) The effect of knowledge because of educational development. | | Keywords : | | |
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