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| Article Name : | | | IMPACT OF DEMOGRAPHIC FACTORS ON PEOPLE'S PREFERENCE REGARDING VARIOUS INVESTMENT OPTIONS – A STUDY AT LUDHIANA (PUNJAB) | | Author Name : | | | Deepak Sood , Navdeep Kaur | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-3339 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Before making an investment decision an investor has to know about Medias or range of investment schemes so that investor can use his discretion and save in those investments or investment options which best satisfy of goals. There is lot of investment options available for investors and one must select the best from the available alternatives to full fill the investments programs. Investment option risk free instruments to high risk instruments this study examined on people's choice in investment avenues or option of Ludhiana. The data has collected through questionnaire the sample size of the area is analyzed by tools selected for this study has 375 were randomly selected from the city. Data has analyzed using descriptive statistics and one sample statistics. | | Keywords : | | |
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