|
Useful Links |
|
|
Article Details :: |
|
|
| Article Name : | | | GREEN MARKETING : GREEN ENVIRONMENT - STRATEGIES AND CHALLENGES | | Author Name : | | | Bhurelal Patidar , Dinesh Kumar Gupta and Prakash Garg | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-3743 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Green marketing is a phenomenon which has developed particular import in the modern market. This concept has enabled for the re-marketing and packing of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques as will be explained are as a direct result of movement in the minds of the consumer market. As a result of this businesses have increased their rate of targeting consumers who are concerned about the environment. These same consumers through their concern are interested in integrating environmental issues into their purchasing decisions through their incorporation into the process and content of the marketing strategy for whatever product may be required. | | Keywords : | | |
|
|