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| Article Name : | | | ANANALYTICAL STUDY OF CONSUMER BUYING BEHAVIOR IN GENERAL INSURANCE INDUSTRY | | Author Name : | | | Sagi Rajkumar Varma | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-3825 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Insurance has been perceived in different ways by different people. Consumer Demeanor is the study of when, why, how, and where people do or do not buy a products/services. It blends elements from psychology, sociology, social anthropology and economics. The study of consumer behavior provides marketers to understand and predict the future market behavior. General Insurance is the fastest growing sector in India since 2000 as Government allowed Private players and foreign direct investment (FDI). Consumer choice of one product over other products has been the issue of concern for many of the researcher and for the organization, who has already putted lot of hard work in developing the product. This paper discuss about the effect of demographical element in consumer purchasing attitude for General Insurance in India. | | Keywords : | | |
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