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| Article Name : | | | SERVICE MARKETING: A STUDY OF DEVELOPMENTAND CHALLENGES IN MACRO &MARKET ENVIRONMENT | | Author Name : | | | Pagare M.P. , Rathod A. U. | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-4686 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | These papers to view that Concept of marketing service and challenges ahead, As well as in these papers collect various review of literature, and I discussed figure of Development and Challenges in the macro and market environment. The term service marketing is used rather loosely today. It has come to stand for an ultimate goal of customer relationship management by businesses. It has also come to mean delivery of information of high relevance to an individual. In any case, given the huge and rapidly growing amounts of computerized information, and the unprecedented level of competition for customers, service marketing is one of the most important trends in data processing and businesses.And lastly I ncluded thatin Globalizations age marketing is a very ignificant because depend on marketing any business expansions so that’s why any businessman to create a very good marketing. | | Keywords : | | - multi-dimensional phenomenon,
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