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| Article Name : | | | IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TO HDFC LIFE INSURANCE, MADURAI | | Author Name : | | | M. Muthu Vengatesh , M. Maruthamuthu | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-4706 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | This study will attempt to determine the impact of service quality is main factor for the success of a bank on customer satisfaction to acquire life insurance and maintain that continuously at long-time. Service Quality helps to distinguish the banking performance from the competitors. In this study, aim to how HDFC Life Insurance, Madurai maintain the service quality and keep goodwill image are impact on customer satisfaction. Quantitative data was collected using the non-probability self administered questionnaire that consists of questions with 5-points Likert scales distributed to our samples of individuals. | | Keywords : | | |
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