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| Article Name : | | | A STUDY ON FINANCIAL AWARENESS ABOUT MICROFINANCE AMONG RURAL WOMEN IN KERALA | | Author Name : | | | Shabna Mol T.P. | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-4808 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Microfinance is the provision of broad range of financial services such as deposits, loans, payment services, money transfers and insurance to poor people and low income households and their micro enterprises. It is an effective tool for making the banking services accessible to the rural unbanked areas. The study examined the awareness level of rural women about microfinance services provided by banks and analyzed the effect of educational qualification to level of awareness about microfinance services. The study is undertaken in rural areas of Malappuram district in Kerala. Both primary and secondary data are used. Secondary data collected from various secondary sources i.e. published articles, journals, reports, books and websites, Primary data collected with the help of interview schedule among rural women. The researcher has used percentage method, Likert’s scale analysis, mean and ANOV A test for analysis Purpose. The study proves that that the overall awareness level of rural women about microfinance services are aware to some extend which are provided by banks and awareness level of microfinance services are ranked by the respondents, first rank on micro savings, second rank to microcredit and put last rank to micro insurance .The study revealed that there is a significant relationship between the educational status of the respondents and awareness level of different microfinance services. It concluded that rural women are aware to some extend about the microfinance services provided by banks and that the awareness levels of respondents are depending upon their educational qualification. | | Keywords : | | - Politically Active Groups,
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