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| Article Name : | | | INVESTMENT PATTERN FOR SEC A1 – A PILOT STUDY | | Author Name : | | | Sarang S. Bhola , Priyanka Zanvar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-5037 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Abstract:-A behavioral finance perspective is made from behavioral and financial integration, believes that personality or behavior of an individual plays an important role in financial decision making. This article tries to identify the investment instruments preferred by the investors belongs to Socio economic class ‘A1’. A Schedule was executed on 35 investors from Socio Economic class A1 in Pune city, Maharashtra state, India. | | Keywords : | | |
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