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| Article Name : | | | A STUDY ON CONSUMER PREFERENCE TOWARDS TOUCH SCREEN MOBILE IN COIMBATORE CITY | | Author Name : | | | S. Mekala , P. Sathya | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-5049 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Mobile phone requirement is not ignore in the human life. Today there are number of mobile phones available in the market and recently touch screen mobile plays vital role. Touch screen phones are becoming a part of our lives more and more each day. This is due to the fact that the touch screen control method allows a device to be navigated much more easily, quickly and intuitively, since you can activate given applications by touch, rather than having to press a button multiple times (e.g. the D-pad). There are a few different types of technology that can be used to achieve this control method, each of them having its pros and cons. Now a day particularly Mobile phones are having en number of variety. So the researcher has studied about the customer preference towards the Touch screen mobile in Coimbatore. Henceforth the data is fully based on Primary & Secondary data collection. Four objectives are framed for this analysis. The statistical tools applied for this study are Garrett’s ranking technique, chi square test. Through this study It is suggested about the customer preference among the touch screen mobile phones based on the study result. | | Keywords : | | |
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