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| Article Name : | | | BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES | | Author Name : | | | Shikha Gupta , Sumita Jain | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-5099 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Much research progress has been made in the study of branding, but many opportunities still exist. In the era of cut throat competition there is tremendous pressure on business houses for survival and growth. For this they have to win the confidence of the customers. Branding is an important activity through which business can attract customers and retain in the market for a long time. | | Keywords : | | |
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