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| Article Name : | | | STUDYING THE OPINION DIFFERENTIAL ON CHINESE CONSUMER ELECTRONICS: A STUDY OF BILASPUR REGION | | Author Name : | | | Pushkar Dubey , Satish Kumar Sahu and Sudhir Kumar Sharma | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-5534 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | There are varied of consumer responses with respect to their purchase decision. It differs as per their demographic profile. Consumers with different age, income, occupation, gender, family profile etc. differ in their opinion with respect to different product attributes. Present study is an attempt to measure the opinion differentials of consumers demography with respect to product and service attribute of Chinese electronics items in Bilaspur city. It is a generalized study, and with the help of 100 respondents with convenience sampling method in operation, differences are measured. Kruskal wallis H test and Mann-Whitny U test is employed to test hypothesis to arrive at specific conclusion. The end result will help in effective market segmentation and thereby formulation of suitable marketing policies to generate effective sales result. | | Keywords : | | |
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