| In old days, for every purchase, payment was done in cash. Hence there was no need to take decisions while paying at point of sale. Cash was the king in the market. Now those days are gone long back. In today’s world, though cash is still king in the market, now a day consumer has lots of choices for making a payment at point of sale. This is due to growth in technology in the market. This leads to simplification in payment instruments & option for cash. He can decide to pay whether by cash, by cards or through mobile payments at point of sale. There are number of factors involved to take payment decisions. A researcher mainly focuses on women from the age group ranges from 20 years & above. The respondents are considered on the basis of those having options other than cash with them to take payment decisions. The options like ATM cards, Debit cards, credit cards & Mobile payments. This paper is based on an overview of factors involved in payment decisions by women at retail point of sale. The study is based on a primary data collected from 100 women from working & non working group from Jalgaon city. The data is analyzed using various statistical tools & methods. |