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| Article Name : | | | “A STUDY ON STRATEGIC CONSIDERATION FOR IMPROVING BUSINESS RELATIONS WITH THE USE OF TECHNOLOGY FOR SUSTAINABLE BUSINESS- A CASE STUDY OF POSITIVE EDGE” | | Author Name : | | | Kiran.G , Nila Chotai | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-6214 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Customer relationship management (CRM) begins with the concept of relationship marketing. This concept is examined to attract and maintain the multi service organizations to enhance customer relationships with organizations. Increasing the relationship with the high demand from customer changed the term from relationship marketing to the CRM. It involves organizations providing and satisfying customers’ needs. This will in turn, maintaining customer loyalty and ultimately contribute to the profitability of the firms. | | Keywords : | | - Customer relationship management (CRM),
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