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| Article Name : | | | “Emerging Challenges Before Green Marketing” | | Author Name : | | | Kumar G. Kamble | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-6560 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Green marketing is a new phenomenon which has developed in the modern market. Today environment is changing very rapidly and there is need to make aware people about changing environment. The people are not using the nature properly and hence a number of environmental problems arise. Green marketing is one of the important tools to solve these problems. Green marketing involves manufacturing of environmentally safe products. Now – days the consumer attitudes have been changed and they are eager to use green products. It is the responsibility of the firms to make available ecological and economical viable green products so that middle and low income groups afford it. The present paper highlights the concept of green marketing and the various challenges associated with different aspects of green marketing. | | Keywords : | | - Green marketing,Green products,challenges,
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