ISSN No: 2231-5063
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Article Details ::
Article Name :
“COMPARATIVE ANALYSIS OF MARKETING STRATEGIES USED BY ORGANIZED RETAILERS AND THAT PERCEIVED BY THE CUSTOMERS”
Author Name :
Harshvardhan N. Bhavsar,Ravindra Deshmukh
Publisher :
Ashok Yakkaldevi
Article Series No. :
GRT-7290
Article URL :
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Abstract :
rganized retail in India is growing at a fast pace. Many new organized retail stores are coming up every year. With more stores, the competition too is becoming intense.
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