ISSN No: 2231-5063
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Article Name :
AN ANALYSIS OF CONSUMER BUYING BEHAVIOR AND THE STRATEGIES OF RETAILERS DURING FESTIVE SEASON
Author Name :
Hemlata
Publisher :
Ashok Yakkaldevi
Article Series No. :
GRT-7845
Article URL :
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Abstract :
As a part of secular India, we celebrate the festivals of all communities and religion and we know certain festival shopping is inevitable such as Diwali, Dusshera, Christ mas and New Year.
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