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| Article Name : | | | Accelerating and affecting factors of rural consumers' online purchase: an Empirical study | | Author Name : | | | S.G.SURESHRAJAN | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-804 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | India lives in village but unfortunately the gap between urban and rural area population is increasing day by day even after 60 years of independents. There is an urgent need to bridge this gap. Central and state Governments are also trying for the development of villages through schemes but they all are with very less devote political will. The only ways to reduce this gap to develop village as information communication and knowledge centre. This will help to achieve, socio, economic, culture and scientific development of the country. As the representation of the research study; what are all the factors affect and influence to the rural consumers' online access and purchase. | | Keywords : | | |
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