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| Article Name : | | | CUSTOMER RELATIONSHIP MANAGEMENT NEEDS SPECIFIC ATTENTION | | Author Name : | | | Rajesh Kumar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-8914 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Customer Life Cycle begins with acquisition is nurtured through retention and further enhanced through Innovation. | | Keywords : | | - Competitive Advantage,Customer Centric,
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