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| Article Name : | | | INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON CO-OPERATIVE BANKS IN SOLAPUR CITY | | Author Name : | | | Dr. M. A. Dalal | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-8940 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Nowadays, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers retain existing ones and maximize their lifetime value. | | Keywords : | | - Customer Relationship Management (CRM) , ,IT and marketing departments.,
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