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| Article Name : | | | “A Study on Penetration of Warana Milk in Retail Outlets of Kolhapur City, Maharashtra.” | | Author Name : | | | Anupkumar K. Duhijod and Prashant B. Kadam | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-1160 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | The dairy industries companies run mainly on the factors such as availability, service frequency, affordability, taste and marketing. Availability is plays a vital role because purchasing power is depend upon availability of that product, in case distributors and retailers service matter a lot. A retailer or retail store is any business enterprises whose sales volume comes primarily from retailing. Market penetration is one of the four growth strategies of the Product-Market Growth Matrix defined by Ansoff. Market penetration occurs when a company enters/penetrates a market with current products. | | Keywords : | | |
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