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| Article Name : | | | SIGNIFICANCE OF IMPROVEMENT IN CONSUMER SERVICES OF MAHAVITARAN | | Author Name : | | | Darshan Bhutiyani | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-1220 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Customer service is the provision of service to customers before, during and after a purchase. According to Turban (2002) “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation” Its importance varies by products, industry and customer | | Keywords : | | |
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