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| Article Name : | | | An Empirical Study Of Retail Business In Tuticorin District | | Author Name : | | | S.KARTHEESAN | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-1510 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Retail industry in India is expected to rise 25 per cent yearly being driven by strong income growth, changing lifestyles, and favourable demographic patterns. It is expected that by 2016 modern retail industry in India will be worth US$ 175- 200 billion. Over the last Decade the Indian retail Landscape has witnessed a dramatic change owing to the changes in demographics, Attitudes, Values and life styles of consumers. Though the sector is at an embryonic stage in its evolution with around 2% of total retail business in the organized sector it still appears to be growing at a pace of around 25% P.A. and pegged at above Rs. 10 Lac crores. Surging consumer expectation has compelled retailers to take sharp look at their approach towards shoppers. So the researcher made sincere attempt to analyse the perception and prospects faced by retailer in the study area, during the course of starting and managing their enterprise | | Keywords : | | |
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