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| Article Name : | | | Customer Relationship Management, A Marketing Strategy. | | Author Name : | | | Udaysinh Manepatil | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-1577 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | It is needless to mention the need for retention of customers by an organization for which designing an efficient customer retention plan is very essential. Obviously, for preparation of such plan knowledge on the reasons behind losing customer is required. The possible reasons may be – Price related reasons, Product related reasons, Service related reasons, Benefit related reasons, Competitor related reasons and Personal reasons etc. An attempt has been made to study the customer's satisfaction, what customer expects from the seller, what customer hat, motives to the companies to adopt CRM and finally the strategies to prevent defection and recover lapsed customers. | | Keywords : | | |
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