| Gujarat has turned out to be the centre for varied interpretations in the last decade, particularly because of two-fold reasons: firstly, the communal riots of 2002 and secondly, the economical move that Gujarat has made. The idea of Gujarat varies time to time – from the motherland of Gandhi to the platform of Modian politics. This shift has occurred due to various reasons; the foremost being among them is advent of popular. The invasion of popular in Gujarat has deeply affected the realm of culture, politics and literature. The paper discovers the seeds of popular in Gujarat, its steady rise, impulses behind its growth and its effects on socio-cultural life of Gujaraties. The years after the formation of Gujarat formed the childhood of popular and the post-2002 period is its youth. Popular in Gujarat is in its full bloom today, hence the paper tries to prepare a brief historiography of popular in Gujarat mainly focusing on literary domain. Thus, the paper pithily surveys the significant trends in history of popular fiction writing from beginning to present day and its struggle with the main stream or canonical Gujarati literature. |